Verfasst von: wernerlauff | 7. Februar 2011

worst enemy

Frédéric Filloux schreibt in seinem Blog Monday Note:

The PDF document format is digital publishing’s worst enemy. … PDF is to e-publishing what the steam locomotive is to the high-speed train. In our business, progress is called XML and HTML5.

Picture today’s smartphone reading experience. We’ll start with a newspaper purchased on a digital kiosk. For a broadsheet, a format still largely used by dailies, the phone’s window covers 1/60th of the paper’s page. Multiply by 30 pages of news. You’ll need 1800 pans and zooms to cover the entire publication ..

The battle for online news will be won on mobility. We’re just at the beginning of the smartphone era. We can count on better screens, faster processors combined to extended battery life, more storage, better networks. The bulk of news consumption will come from people on the move, demanding constant updates and taking a quick glance at what is stored in their mobile device – regardless of networks conditions. Speed, lightness and versatility will be key success factors. There won’t be much tolerance for latency.

After years of file optimization, a newspaper or a magazine still weighs 20 to 50 megabytes. The download is manageable over ADSL or cable, but impractical on a mobile network. … Publishers’ inclination to keep using PDF is based on one idea: the graphical elements of a publication … are an essential component of a printed brand. … But (#1) there is no survey (to my knowledge) that links visual identity to reader loyalty; (#2) any lingering bond with readers will fade away with the new generation of news consumers; (#3) the HMTL5 standard has shown the ability to render any graphic design without the PDF format’s downsides.

As for the PDF, it remains immensely useful for many applications, but it is no longer suitable for news content that thrives on nomadic uses.

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